Kevin Daum, writing for Inc., describes the three musts of a good "elevator pitch":
- Connect with empathy
- Offer an objective solution
- Provide differentiation
You know how some employees never utter a kind word about the company they work for? They're like Old Faithful, spewing negativity loudly and often. We call these people "disengaged," and they're a serious problem for companies today. They're unproductive, and they erode the morale of everyone around them. To fight this trend, companies need some way to communicate the opposite message -- "We care about our employees!" -- loud and clear. Wellness programs do that by offering services that have a direct positive impact on employees' lives: biometric screenings, health coaching, and educational opportunities. It's a benefit employees truly appreciate.
So what's your wellness elevator speech? How do you explain what employee wellness is and why it's important?